Why use social media marketing?
Many of today’s successful businesses have been around for years, long before the Internet became a viable option for marketing a product. Although billboards, TV commercials, and print and radio ads have been successful in the past, they will not have the impact they have on today’s market. Many people no longer check movie times in newspapers, but refer to places online. Many people no longer write letters by hand, but write emails electronically. Many avoid garage sales when they can use Craigslist. While some may resist the facts, this country and the rest of the world are increasingly dependent on technology. This is not something to fear or think about; It is something to take advantage of!
For anyone born after 1980, it’s easy to see the growing popularity of social media, and it doesn’t take a rocket scientist to identify the direction the popularity of our world’s social media markets will continue to move. People between the ages of 20 and 29 use social media more than any other age group, with 41% spending 11 hours a week on social media sites.
The second most frequent user base for social media is between the ages of 30 and 39, with 37% of them spending as much as 11 hours a week on social indian smm panel media. While the younger age groups on these networking sites will be more interested in social status, the older age groups will focus on marketing and advertising. Understandably, most people have heard of Facebook, which has become the largest social media site to date. Facebook has more than 500 million users, half of whom log in at least once a day. Of the US internet population, 72% are members of Facebook, with ages 18-24 experiencing the fastest growth. That is, 36% of internet users in this country only visit one website every day! It would be exceptionally difficult to find another channel with that kind of impact. Twitter, LinkedIn, and blogs are just a few of the other popular social networks available today, and they all provide significant accessibility to a large group of people.
Social media is the fastest growing marketing tool, and any business that doesn’t leverage its many capabilities could be at a disadvantage over its competitors. Waiting and not taking advantage of this expanding marketing tool is an opportunity that companies are missing out on. Business is constantly evolving and so marketing campaigns have to keep up with the competition. So why shouldn’t anyone get involved in social marketing immediately? It can’t be money, as most of these networks are free. It can’t be experience, because anyone can outsource their social marketing for very little money. Most people just don’t know.
They don’t know what it is, nor do they understand its capabilities. But most importantly, they are unaware of the positive economic growth they could have in their company. Social media marketing is the attempt to spread various forms of media through clear and simple social media technologies. Some of the benefits of social media include greater exposure, greater lead generation, acquiring new partnerships, increased traffic, and reduced marketing costs. On average, 88% of marketers using social media reported increased exposure for their business. Nearly half of these people who have been using social media marketing tactics for 12 months or less reported that they have acquired new partnerships. Users who spent 6 hours or less a week saw their lead generation increase, and 58% of small business owners using social media marketing were more likely to see reductions in marketing costs.
